Hat Club Campaigns

A core pillar of the Hat Club differentiator was engaging and immersive content campaigns to pair with the hyped headwear collections being released. As an example, we'd take a normal grey and black two tone fitted color-way with pink and purple accents and build it into the iconic Fujis Collection, inspired by Mt Fuji and the colorful accents of Japanese illustration. And we took it one step further by signing on a top tier photographer / videographer in Tokyo to shoot the campaign in a neighboring Japanese mountain town.