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Hat Club

LA Flagship Store

2023

Brand Strategy & PositioningProduct StrategyConsumer ResearchConceptingCreative & Art Direction

We opened Hat Club’s LA flagship on Melrose — a clean, contemporary 900-square-foot store with a custom interior display system, shaped by local community and streetwear insight. For the first two months we led design direction on headwear, apparel, and accessories. Opening day purchases unlocked a backlot activation with live performances, vendors, and raffles.

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