Enzo Drew joined Hat Club in 2021 as their first Creative Directors, focused on evolving the business from a mall headwear retailer into a coveted lifestyle brand. In their four year tenure, they developed a new visual identity driven by dynamic content and storytelling; recruited and onboarded a full in-house creative, marketing and design team; launched a revamped website and mobile app; opened a store in Los Angeles; developed a nationwide pop-up tour; jumpstarted an apparel and accessories program; and integrated collaborations as a core strategic pillar. By 2023, Hat Club’s Instagram followership increased from 90k to 750K, and by 2024, the business saw revenue growth of over 180%.

Enzo Drew’s success stems from its ability to seamlessly integrate into new or existing structures, navigating objectives with an unwavering focus on audience. For Hat Club, Lorenzo and Andrew conducted extensive market research, including interviews with a diverse range of headwear consumers and key internal team members. This respect for the end user ensures Enzo Drew’s strategic decisions and creative outputs are soundproofed to resonate with a target audience.

Offering services across the full strategy-to-production spectrum, Enzo Drew can be malleable to meet the exact needs of any brand. Andrew, a graduate from The Wharton School at UPenn, comes with a background in strategic development and new program implementation, while Lorenzo comes with years of production and art direction experience since graduating from Dodge College at Chapman University. Combining complementary skills and leveraging top tier support, Enzo Drew offers boundless contribution to a wide variety of brands seeking to grow or redefine themselves.