MLB, Timberland, New Era
2026
Enzo Drew teamed up with New Era and Timberland to produce a photo and video campaign for the launch of their statement 2026 MLB collaboration.
For the project, we built a studio set replicating a park baseball field under the lights.
For the hero video, we paired Jazz Chisholm Jr, 2nd basemen for the New York Yankees, with his "younger self" as Jazz showed off the collaboration product and motivated young Chisholm to keep working hard to make it one day like he did.
A simple and realistic message about the value of staying dedicated to a craft and how it can materialize in ways you couldn't even imagine.
Concepting
Content Production
