Upward Projects
2025
Enzo Drew was tasked with delivering a new suite of brand-standard video content for Postino WineCafe, setting a fresh visual tone for the brand and its 30+ locations. Shot during service hours, the campaign features vignettes that showcase the restaurant's lived-in atmosphere and evolving energy from day-to-night. Content was delivered in multiple cutdowns and formats for national CTV/OTT placements and social distribution.
Following the success of the brand-standard campaign, Enzo Drew was tapped again to lead Postino’s Holiday initiative. Building on the established aesthetic, the Holiday campaign centered on four bite-sized, voiceover-driven vignettes designed to deepen storytelling and seasonal connection. The work drove strong brand awareness and significantly outperformed the prior year.
Concepting
Creative & Art Direction
Content Production


