Ray Is A Place
2026
Ray, headquartered in New York City, develops residential buildings that bring together thoughtfully considered architecture, a curated fine art collection, and an intentional calendar of programming, and the Phoenix location is the 3rd in its US portfolio.
Enzo Drew was tasked with delivering a new suite of brand-standard video content for Ray Phoenix. The first of two productions took place in and around Frank Lloyd Wright's Taliesin West. The goal was to showcase Frank Lloyd Wright's influence on the ultimate design of the Ray building, with emphasis on rawness, warmth and community space.
The second production was at the newly opened Ray Phoenix building in Downtown Phoenix. With a cast of 10+ Phoenicians, our goal was to not only showcase the amenities and spatial design, but do so in a way that tied to Ray's ethos of connection, detail, romance and community.
Concepting
Creative & Art Direction
Content Production
