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Accessories
2021+
Brand Strategy & PositioningProduct StrategyCollaborationsNew Business SegmentsConcepting
Creative & Art DirectionProduct DesignContent ProductionProduct Development
In 2021, we introduced enamel pins as exclusive giveaways with Hat Club’s major headwear launches — a new business segment with its own rollout, team, and manufacturer network. Pins became a community piece, often resold on Grailed and StockX with the hats. We then expanded into other gifts with purchases, including puzzles, bats, backboards, camping chairs, stuffed animals, cap carriers, posters, and more. Practically every accessory release has sold out.
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