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Apparel
2021
Brand Strategy & PositioningProduct StrategyCollaborationsNew Business SegmentsConcepting
Creative & Art DirectionProduct DesignProduct Development
We introduced exclusive apparel to complement Hat Club’s themed headwear drops — mostly graphic tees, with the occasional extra silhouette. Working with illustrators, designers, and brands, we led concept and design direction for every release. Practically every apparel drop has sold out.
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