Headwear

Once a more technical design team was onboarded, we started monthly product design briefs tied to a seasonal product strategy. Those briefs drove brand moments, product innovations, and collaborations — Jae Tips, Staple, AZ Coyotes, DeAndre Hopkins, Campbell’s, Slumped, plus standalone collections like Chainstitch, Fall Tones, Rose Gold, Sugar Shack, and Sweethearts. We also led product direction for city activations and experiences.