Hat Club, New Era
2023
Following up on Hat Club’s 2021 3-on-3 tournament, Enzo Drew led the direction and execution of a more robust 6-team basketball tournament in Brooklyn, dubbed Bond Street Ball – named in honor of Hat Club Noho’s location at the intersection of Bond St and Broadway. The one-day activation united local community members as coaches, players, and attendees, with winners receiving exclusive merchandise and perks from Hat Club. Enzo Drew oversaw direction and production of the event, including the creation of custom team jerseys inspired by iconic collections from the past year, along with collaborative apparel and accessories that paid tribute to New York street basketball. Attendees also had the opportunity to purchase exclusive releases, making the event a key gathering point for NYC streetwear enthusiasts.
The success of this event, driven by the same local support team, laid the groundwork for Kicks N’ Brims—a future basketball initiative in partnership with Hat Club x Atmos aimed to support inner city youth players.
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