Hat Club, New Era
2024
Enzo Drew led direction and production for Hat Club's longest activation to date—HTX24, a three-week in-person and online event celebrating Houston’s street culture. The activation featured six exclusive headwear collections, developed in collaboration with relevant brands and key community members such as Slumped, Bo Bundy, Crawfish & Brew, and more. Enzo Drew was tasked with identifying these partners and guiding product direction across all products, including apparel and accessories as well.
The activation space–originally a photo studio in downtown Houston converted into a fully functioning store–drew long lines on release days with most headwear collections and all apparel and accessories selling out. By working closely with local talent and infusing touches that celebrate the city’s unique culture, Enzo Drew created a memorable experience that resonated with both the Houston community and a broader audience.
Brand Strategy & Positioning
Product Strategy
Consumer Research
Collaborations
Concepting
Creative & Art Direction
Branding Direction
Experiential Design
Product Design
Campaign Rollouts
Content Production
Event Production
Product Development
