Hat Club
2021
To amplify energy around themed headwear releases, Enzo Drew introduced exclusive apparel pieces to complement the collections, focusing primarily on graphic t-shirts with the occasional addition of other silhouettes. Working with best in class illustrators, designers and brands, Enzo Drew led concept and design direction for all apparel releases. Consumer demand for a larger apparel program remains high as practically every apparel release to date has sold out.
Brand Strategy & Positioning
Collaborations
New Business Segments
Concepting
Creative & Art Direction
Product Design
Product Development