Accessories

To enhance the collectibility of Hat Club headwear launches, Enzo Drew introduced enamel pins as exclusive giveaways with each major release. As a new business segment, Enzo Drew developed a clear strategy and rollout plan, building an internal team and establishing a network of designers and manufacturers. Over time, pins became a key element of community engagement, often resold on platforms like Grailed and StockX alongside headwear releases.

Building on this success, the agency gradually introduced additional accessories, leading concept and design direction as well as product development for items like puzzles, baseball bats, backboards, camping chairs, stuffed animals, custom cap carriers, posters and more. Practically every accessory release to date has sold out.