NBA City Edition

Enzo Drew teamed up with New Era to creative direct and produce a content campaign for the launch of their annual NBA City Edition program, an assortment of headwear and apparel based off of on-court city inspired jersey designs.

For the direction, we traveled to Miami and Cleveland to capture a photo and video campaign that felt like a genuine window into these cities’ respective cultures. In each city, we tapped fan favorite players, Tyler Herro and Evan Mobley, to feature alongside authentic community members at local landmarks. The end product was a fun, high paced campaign that effectively communicated the true purpose of the City Edition program.