Hat Club
2024
For Hat Club’s Fireworks collection, Enzo Drew identified and teamed up with These Foos to ignite a photo+video campaign that embraced summer debauchery. Ditching the classic red, white, and blue tropes, they leaned into a more Jackass-inspired approach that matched the group’s outlandish personality.
The resulting assets were shared in a series of social posts, achieving the highest Instagram views and engagement of any Hat Club photo and video content to date.
Creative & Art Direction
Campaign Rollouts
Content Production
Special Talent