Hat Club, New Era
2023
Enzo Drew conceptualized, directed, and executed Hat Club’s Super Mart PHX—a vibrant weekend pop-up event in partnership with New Era to celebrate the Super Bowl in Phoenix. After securing a prime location in the heart of Phoenix, Enzo Drew set forth the experiential design and, with the help of their production partner, transformed a vacant retail space into a vibrant, grocery store-inspired venue packed daily with exclusive collections and limited-edition merchandise. At the heart of Super Mart was its playful mascot: a supersized cereal bowl–a cheeky nod to the big game–that served as both the brand’s icon and a key element within product designs. The weekend closed with a tailgate-inspired finale on Super Bowl Sunday, featuring curated local vendors and a performance by Indigenous Enterprise, a native group that later took the stage during the Super Bowl halftime show.
Beyond event execution, Enzo Drew led high-level product design direction, team recruitment, launch strategy, and promotional content creation pre-, during, and post-launch. Exclusive collections and collaborations that Enzo Drew oversaw, included releases with DeAndre Hopkins, Jae Tips, Ish Wainwright, Jimmy Gutierrez, and a Campbell’s Chunky® collection featuring Eddie Jackson and Kayvon Thibodeaux. Other event highlights included a special appearance by Marshawn Lynch and a custom pair of Nike Dunks—crafted from Super Mart hats—designed by Vick Almighty.
Press : Complex, Nice Kicks, AZ Central
Product Strategy
Collaborations
Concepting
Creative & Art Direction
Branding Direction
Experiential Design
Product Design
Campaign Rollouts
Content Production
Event Production
Product Development
