Hat Club
Hat Club’s LA flagship store on Melrose sets a new standard for the brand with a clean, contemporary 900-square-foot space and an impressive interior display system. The store location and design reflects Enzo Drew’s thoughtful approach to the Los Angeles area, incorporating insights from local community members and streetwear brands.
To celebrate the opening, Enzo Drew led high-level design direction for headwear, apparel, and accessories releases for the opening two months. On opening day, purchases of these items granted full access to a backlot activation featuring live performances by local artists, a curated selection of vendors, and exclusive raffles for prizes. The event strengthened Hat Club’s connection to the local community.
Brand Strategy & Positioning
Product Strategy
Consumer Research
Collaborations
Concepting
Creative & Art Direction
Branding Direction
Experiential Design
Product Design
Campaign Rollouts
Content Production
Event Production
Product Development
