Hat Club
2023
Enzo Drew led the creative direction for Hat Club’s new website and mobile app. After a thorough interview process with several design companies, they selected Special Offer to handle the technical UI/UX framework, the design team behind Charlie XCX’s Brat album. Once onboarded, Enzo Drew proposed a design strategy focused on creating a streamlined user experience, with an updated brand identity and a strong emphasis on product drops and storytelling.
For the mobile app, Enzo Drew established a destination for loyal customers, incorporating a faster checkout process and exclusive in-app purchases. The result was a cohesive digital presence on both platforms that reinforced the brand’s more contemporary look and cultivated customer loyalty.
Brand Strategy & Positioning
Consumer Research
Creative & Art Direction
Branding Direction
Campaign Rollouts
Content Production
