Black Dome

For Hat Club’s Black Dome campaign, Enzo Drew set out to elevate a timeless black hat with a green undervisor, positioning it as a staple of street culture. Featuring prominent West Coast figures and set to freestyle vocals by Huey Briss, the campaign captured the essence of South Los Angeles, blending grit and aspiration to make the hat a cultural wardrobe essential. The success of the campaign and product led to building additional collections under the “Dome” title–White Dome, Stone Dome.