Hat Club
2023
For Hat Club’s Aux Pack campaign, Enzo Drew partnered with artist Doodlejor to build a world around his iconic character, Doodle, and his passion for hip-hop classics–which the headwear was inspired by. They first captured attention with animated and illustrated assets, then followed up with a photo and video shoot that brought the character to life in a 90s-inspired bedroom. The collaboration with Doodlejor extended to accessories as well, incorporating his aesthetic into exclusive pin designs and posters.
Concepting
Creative & Art Direction
Branding Direction
Product Design
Campaign Rollouts
Content Production
Product Development
